XO Lab

We’ll put the custom in your customer journey.

XO Lab. Where data, technology and creative minds meet to revolutionize—and personalize—your brand’s digital Experiences and Outputs.

Our human-centric marketing approach zeroes in on the 1:1 experience so you can quickly move beyond the segment or persona to the person. Using tailored strategies, advanced data analytics, industry-leading technology, rich dynamic and contextual creative and omni-channel marketing, we create consistent mobile-first experiences that engage your customers in personally relevant ways.

Get to know XO Lab

 

The XO Method

Integrate your siloed data sources into a 360° view of your customer.

Automate to enhance your technology and the team’s productivity.

Evolve by testing, learning, adapting and scaling.

 

We meet your needs

We can take you end to end, jump into the middle, or integrate with your internal teams to take on as much—or as little—as you need, so you’re supported and empowered the way you want.

 

Services Include:

Evaluate

Cross-Platform Audit
Advanced Data Analytics
Customer Journey Mapping
Operational Readiness

Execute

Omni-Channel Campaigns (Email, SMS, Mobile Push and Wallet, Social, Digital Ad, Direct)
Marketing Automation
Marketing Technology Implementation
AI and Machine Learning

Design

Campaign Strategy
Creative Execution
Lifecycle / CRM Communication Design
Marketing Technology Solution Design

Optimize

Data Analysis and Segmentation
Testing, Measurement and Refinement
Audience Personas and Customer Journeys
Campaign Reporting

The XO Method

Integrate your siloed data sources into a 360° view of your customer. Automate to enhance your technology and the team’s productivity. Evolve by testing, learning, adapting and scaling.

 

Platforms and Partners

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