We make sure we're building the right it before we build it right. The pace of innovation demands agility, and regular real-world validation of ideas ensures they're going to fly or fail fast, before take-off. No matter the nature of idea—be it a program structure, a product feature or a UX decision, we use digital and physical means of getting statistically—valid behavioral read on how audiences will react. Not just a faster horse, we can discover what people don't even know they want yet—and be sure before the horse has left the barn.
- Concept Validation
- Proposition Design
- Pretotyping™ (Pretend Proto-)
- Rapid Prototyping