VICE PRESIDENT, LOYALTY SOLUTIONS
Maria leads Bond’s Loyalty Solutions team specializing in launching, managing and optimizing CRM and loyalty programs initiatives for clients. Maria is focused on implementing effective customer retention and engagement strategies, underpinned by operational and digital marketing excellence on both proprietary platforms and partner platforms. Maria has established a disciplined approach to implementations and ongoing support that is leveraged for all clients, and serves as the basis for our Implementation Playbook.
Maria has more than 15 years’ experience, and has worked on a wide range of loyalty and CRM program implementations, including new and transitioning programs. Maria’s experience spans a number of industry sectors, including financial services, retail, telecom and hospitality. Clients have included decision makers at HSBC, CIBC, Scene, L Brands, and The Home Depot. Maria has a Biochemistry degree (Hon) from McMaster University and an MBA from the De Groote School of Business from McMaster University. Maria is also a certified Project Management Professional.