Annual 2014 Loyalty Report reveals that Canadians change shopping patterns to participate in loyalty programs.

The Canadian marketing landscape changed with the announcement that Maritz Canada and Maritz Loyalty Marketing had joined forces, creating a new agency under the name Bond Brand Loyalty. The combined 400 person brand loyalty agency works with top-tier brands that include Ford, SCENE, Johnson & Johnson, and leading financial institutions. The move signifies a shift in the industry to put consumer loyalty at the center of all marketing decisions.

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