Marketers must evolve and differentiate programs to sustain consumer engagement in a highly competitive loyalty landscape

NEW YORK, March 31, 2015 – Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior. According to a survey conducted by Bond Brand Loyalty, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70 percent of consumers modify when and where they shop to maximize points, up 13 percent over the past two years. In addition, loyalty programs were found to be a top contributor to brand loyalty, ranking higher than factors such as product and service availability, overall price, and communications from the brand.

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