Bob Macdonald understands the importance of the customer. In fact, the CEO’s Toronto-based company is so dedicated to helping its clients that it made sure to include the words “brand loyalty” in its recently rebranded name. Specializing in consumer loyalty, customer experience, analytics, marketing research, and live brand experiences, Bond Brand Loyalty improves its clients’ customer attraction, retention, and experience, all under Macdonald’s guidance. On the heels of a recently announced management buyout from parent company Maritz Holdings Inc., Macdonald discusses how Bond is helping North American brands like Ford, Target, Scotiabank, and Johnson & Johnson attract and hold onto customers and how technology will continue to change the way businesses keep up with their customers’ interests.

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