All loyalty recommendations we make to clients are firmly anchored in and supported by a view to the financials. Whether designing a new program, assessing an existing program, or operating the program, we focus on the specific costs required to enable the recommendation, as well as the scope and magnitude of incremental revenues associated with the desired increase in customer behavior.
Our evidence-driven financial models derive their inputs from a number of sources including customer data analytics and applicable research. The behavioral and attitudinal customer inputs, along with our experience in loyalty program operations and financial modeling, yields a financial roadmap and pro forma which support our clients’ ongoing loyalty business case.
Other financial and ROI-focused activities such as business reviews, liability reserve and member forecasting, and sensitivity analysis allow for more granular insight into individual components of your overall loyalty program.